The Challenge
Mytop Tour was experiencing a slow and inefficient inbound process, resulting in:
- Delays in qualifying and responding to leads.
- Lack of personalisation in nurturing.
- Difficulty in measuring campaign performance.
- Use of multiple disconnected tools that slowed down workflow.
The Solution
My Top Tour implemented Marketing Hub Pro to automate and optimise its inbound processes.
- Automation of lead nurturing:
- Implemented automated workflows to segment leads based on behaviour and send relevant content without manual intervention.
- They reduced conversion time by 40% thanks to personalised sequences.
- Intelligent Lead Scoring:
- Configured scoring criteria so that the most qualified leads were automatically escalated to sales automations with personalised information.
- Reduced lead scoring time by 60%.
- Email Marketing Automation and Chatbots:
- Set up automated email marketing sequences, achieving a 50% increase in open rate.
- Implemented HubSpot chatbots, reducing response time by 80%.
- Real-Time Analytics with HubSpot Reporting:
- Centralised marketing data into a single dashboard, enabling real-time strategy optimisation.
- Reduced analysis and reporting time by 70%.
The Results
- Reduction of the conversion cycle by 40%.
- 60% less time spent on lead qualification.
- 30% increase in the capture rate.
- 80% less response time with chatbots.
- 70% less time in generating reports.
